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Naples, Fort Myers and Cape Coral · Referral to a licensed local agent

Naples, FL real estate: find a licensed local agent, with help in Russian

Homes in Naples, on Florida’s Gulf coast in Collier County, sold at a median of $1,099,476 in the three months to September 2026, all home types, and the median home took 139 days to sell (Redfin). To buy or sell here, you want a licensed Florida agent who works mainly in Naples, or in Fort Myers or Cape Coral just to the north. Zoya Solovyeva can find and check one for you, introduce you once you agree, and stay in touch in English or Russian.

Tall grass, sea grape and leaning coconut palms on a white sand dune above a calm beach at sunset, a row of pelicans resting on the water and a long wooden pier on slim pilings far down the shore under a peach and lavender sky

At a glance

Naples in six facts

Naples is a city of about 20,000 people in Collier County, Southwest Florida, with 12.3 square miles of land and 4.16 square miles of water inside its limits. About 4 in 10 of its homes are held for seasonal, recreational or occasional use, so many homes in the City of Naples are second homes.

Sources: U.S. Census Bureau, Vintage 2025, Census 2020 ZIP code and place relationship file and American Community Survey 2020 to 2024, table B25004, read November 2026.

County
CollierNaples had 20,114 residents (Census estimate for July 1, 2025). Collier County as a whole had 417,131.U.S. Census Bureau, Vintage 2025
Median sale price
$1,099,476Naples, all home types, three months to September 2026, and 15.1% lower than a year earlier. Prices here span very different tiers, so one quarter’s median can swing a lot.Redfin, 3 months to September 2026
Time to sell
139 daysMedian days on market, down from 159 a year earlier. Homes sold for 93.0% of their list price, and Redfin rates the market “Not Very Competitive” (Compete Score 6).Redfin, 3 months to September 2026
Seasonal homes
About 41%Of the city’s 18,902 homes, about 7,707 are held for seasonal, recreational or occasional use.Census ACS 2020 to 2024, table B25004
City tax rate
1.2900 millsCity of Naples operating rate for tax year 2026, up from 1.2300 in 2025. County, school and district rates come on top.Collier County Property Appraiser, data of November 7, 2026
Drive to Orlando
4 h 8 minCenter of Naples to downtown Orlando, 189 miles with no traffic. Real trips with traffic and stops take longer.OSRM routing, November 2026

The area

Naples, with Fort Myers and Cape Coral to the north

Naples sits on the Gulf coast in Collier County. Cape Coral and Fort Myers lie about 31 and 35 miles to the north as the crow flies, in Lee County on the Caloosahatchee River, and each is about an hour away by car. It is one stretch of coast, but prices and pace differ a lot between the three.

Redfin’s figures for the same three months show the gap: Naples has the highest prices and the slowest sales, Cape Coral the most sales and the quickest.

All home types, three months to September 2026
CityMedian sale priceMedian days to sell
Naples$1,099,476139
Fort Myers$330,84281
Cape Coral$379,81968

Source: Redfin for Naples, Fort Myers and Cape Coral, read November 8, 2026. Redfin does not say whether its Naples figures follow the city limits or the wider Naples mailing area.

In September 2026 alone, 1,567 homes sold in Cape Coral, 319 in Fort Myers and 220 in Naples. In Cape Coral 12.7% of homes sold above their list price; in Naples, 2.3%.

  • Naples: 20,114 residents, in Collier County (417,131 in the county)
  • Cape Coral: 236,264 residents, in Lee County
  • Fort Myers: 101,581 residents, in Lee County (875,607 in the county)

Source: U.S. Census Bureau, Vintage 2025, estimates for July 1, 2025.

Quiet low rise shopping street in early morning light, one and two story stucco buildings in white, sand and pale green with dark green awnings, a median of coconut palms, clipped hedges and pink and white hibiscus, brick paver sidewalks with benches and potted palms, and two people walking far down the block

Before you buy

Five things to check in Naples

Before you make an offer here, find out exactly where the address sits, what the rental and condo rules allow, and what insurance will cost.

Calm canal lined with concrete seawalls and wooden docks, white and pastel homes with metal and tile roofs, screened pool enclosures, coconut palms and pink bougainvillea along the far bank, and a small white boat on a lift under a clear blue sky
  1. Inside the city, or not?

    A “Naples, FL” mailing address can sit outside the City of Naples. Only ZIP code 34102 and most of 34103 lie inside city limits; most of 34104, 34105 and 34112 is unincorporated Collier County. The city’s tax rate and rental rules stop at the city line, so check the exact parcel first.

  2. The rental rules.

    Inside the City of Naples, a single family home must be rented for 30 days or longer, apart from three shorter rentals a calendar year, and may not be advertised for stays under 30 days. The city says most condominiums follow the same rule, and an association may be stricter. Rules depend on the exact address and zoning, so check with the city and the county before you buy for rental income.

  3. The condo building’s reports.

    In a condo or co-op building of three habitable stories or more, ask for the milestone inspection report, due by December 31 of the year the building turns 30 and every 10 years after. Florida law lets a local building official set the first one at 25 years near salt water, so ask which deadline applies. Ask too for the latest structural integrity reserve study and its funding plan, required at least every 10 years.

  4. Flood zone and insurance.

    Look up the flood zone for the exact address on the FEMA Flood Map Service Center, read the basics on FloodSmart, and ask several insurers for quotes before you make an offer. Citizens Property Insurance Corporation is Florida’s state created insurer.

  5. School assignment.

    Collier County Public Schools assigns schools by address; check one with the district’s Interactive Zoning Tool. In Fort Myers and Cape Coral, The School District of Lee County uses school enrollment zones and a school choice application.

Sources: Census 2020 ZIP code and place relationship file; City of Naples, short term rental FAQ and guidelines; the 2026 Florida Statutes, sections 553.899 and 718.112; Collier County Public Schools. Read November 2026. A plain summary, not legal advice.

Property tax

Property tax on a Naples home, and the homestead exemption

Florida sets property tax in mills, and one mill is $1 for every $1,000 of taxable value. A Naples bill stacks the city rate on the county, school and district rates, and the mix depends on the millage area the parcel sits in.

Base City of Naples millage area · tax year 2026 · mills
Collier County3.2125general fund, water pollution control, Conservation Collier
Public schools4.1470state required and local board
City of Naples1.2900general fund
Other districts0.3257water management, Big Cypress Basin, mosquito control

Source: Collier County Property Appraiser, millage rate data, updated November 7, 2026.

City of Naples operating rate · mills
Tax year 20261.2900October 2026 to September 2027
Tax year 20251.2300October 2025 to September 2026

Sources: Collier County Property Appraiser; City of Naples, tentative millage resolution, September 8, 2026.

Do not add the rows up for a bill. Many parcels inside the city sit in other millage areas, some with the East Naples Bay or Moorings Bay special districts, and non ad valorem assessments come on top. For an exact figure, look up the address with the Collier County Property Appraiser or the Collier County Tax Collector; for Fort Myers and Cape Coral, the Lee County Property Appraiser and the Lee County Tax Collector.

Homestead exemption. If you own the home on January 1 and it is your permanent residence, apply to the Collier County Property Appraiser by March 1. The exemption takes the first $25,000 off the assessed value for all levies, and a second amount, on value between $50,000 and $75,000 and adjusted each year for inflation, off levies other than schools. An owner who lives in a condo qualifies too. After that, the yearly rise in a homestead’s assessed value is capped at 3% or the change in the consumer price index, whichever is lower. Confirm the current amounts with the Property Appraiser before you rely on them.

Sources: Florida Constitution, Art. VII, s. 4(d) and s. 6; the 2026 Florida Statutes, sections 196.011 and 196.031. Read November 2026.

Getting around

How far Naples is from the airports and nearby cities

Drive times by car from the center of Naples with no traffic. Real trips with traffic and stops take longer.

From Naples toBy carDistance
Naples Airport (APF)8 min3.1 mi
Southwest Florida International Airport (RSW)49 min35.9 mi
Cape Coral57 min34.5 mi
Fort Myers58 min43.5 mi
Sarasota2 h 17 min117 mi
Miami2 h 27 min125 mi
Tampa3 h 8 min167 mi
Downtown Orlando4 h 8 min189 mi

Airline flights use Southwest Florida International Airport (RSW) near Fort Myers, run by the Lee County Port Authority. Naples Airport (APF), run by the Naples Airport Authority, is a general aviation airport.

Further up the Gulf coast, two areas have their own pages: find an agent in Sarasota and find an agent in Tampa Bay. On the Atlantic side, see find an agent in Miami and South Florida.

Source: OSRM routing from the center of Naples, November 8, 2026: APF, RSW, Cape Coral, Fort Myers, Sarasota, Miami, Tampa, downtown Orlando. The airport routes end at the nearest road point, so treat those two times as approximate.

How it works

How the introduction works

In Naples, Fort Myers and Cape Coral, a licensed agent who works there shows homes, negotiates and handles the sale. Zoya’s part is to find that agent with you and stay close while you decide.

  1. Tell me your plans.

    Call, WhatsApp or use the form, in English or Russian. Say whether you are looking at Naples itself, Fort Myers or Cape Coral, whether you want a condo or a house, and whether it will be your main home or a second home.

  2. I look for the agent.

    I check the license with the State of Florida, the agent’s recent sales in the city you chose and client reviews, and I talk with the agent first. I ask how they confirm whether an address is inside the City of Naples, and how they handle condo reports and rental rules. If you want to work in Russian, I look for an agent who speaks it and tell you before the introduction if I cannot find one.

  3. You decide.

    You hear the agent’s name and brokerage from me first. Nothing about you goes to that agent until you say yes, and you can ask me for someone else.

  4. I stay in touch.

    The local agent shows homes, negotiates and sees the sale through closing; I check in along the way and answer general questions in Russian or English.

Who does what

Zoya and the Naples area agent

ZoyaNaples area agent
Hears your plans, in Russian or EnglishShows homes in Naples, Fort Myers or Cape Coral, or lists yours
Checks licenses and picks one agentAdvises on price, offers and condo documents
Introduces you once you agreeWrites the contract and sees the sale through closing
Keeps in touch while you buy or sellWorks for you under a written agreement

Naples or Orlando

Looking at Central Florida as well?

Downtown Orlando is about 4 h 8 min from Naples by car with no traffic. In Central Florida, Zoya works with buyers and sellers herself.

All Central Florida areas

Olympus Executive Realty · (609) 408-7086

If the water is what draws you to Naples, Central Florida has it too, inland: the Butler Chain of Lakes around Windermere links 13 lakes, with about 5,000 acres of water and 32 navigable canals.

At the top of the market, prices are close. Redfin put the median sale price at $1,199,429 for Windermere and $1,099,476 for Naples in the three months to September 2026, against $405,033 for Orlando as a whole.

Sources: Orange County Water Atlas, Butler Chain of Lakes; Redfin for Windermere, Naples and Orlando. Read November 2026.

Questions

Buying and selling in Naples: questions and answers

How much do homes cost in Naples, and how fast do they sell?

In the three months to September 2026, Naples homes of all types sold at a median of $1,099,476, 15.1% below the same months a year earlier. The median home took 139 days to sell, against 159 a year before. Homes went for 93.0% of their list price, and only 2.3% sold above list (Redfin).

Fort Myers and Cape Coral cost less and move faster, with medians of $330,842 and $379,819 and 81 and 68 median days on market. Redfin does not say whether its Naples figures follow the city limits, so ask the local agent for recent sales on the streets and in the buildings you like.

Is every “Naples, FL” address in the City of Naples?

No. Six ZIP codes touch the city, but only 34102 lies almost wholly inside it (97.5% of its land) and 34103 mostly (74.2%). Most of 34104, 34105 and 34112 is unincorporated Collier County (Census 2020 relationship file). It matters because the city’s tax rate and rental rules apply only inside city limits. Check the exact parcel with the Collier County Property Appraiser.

Can I rent out a Naples home for short stays?

Inside the City of Naples, a single family home must be rented for 30 days or longer, apart from three shorter rentals a calendar year, and it may not be advertised for stays under 30 days. The city says most condominiums follow the same rule, and an association may be stricter. A vacation rental also needs a state license from the DBPR. Rules depend on the exact address and zoning, so check with the city and the county before you buy for rental income.

How much is property tax on a Naples home?

It depends on the parcel. For tax year 2026 the City of Naples rate is 1.2900 mills; in the base city millage area the county adds 3.2125, the schools 4.1470 and other districts 0.3257. Many city parcels sit in other millage areas, and non ad valorem assessments come on top. If the home is your permanent residence, the homestead exemption lowers the taxable value. For a real figure, look up the address with the Collier County Property Appraiser or the Tax Collector.

Are you a Naples agent?

No. I am licensed in Florida and work in Central Florida with Olympus Executive Realty. In Naples, Fort Myers and Cape Coral, a licensed local agent handles your purchase or sale. If you ask, I look for one who speaks Russian; I cannot promise one in every city, and I will tell you before the introduction.

Does the introduction cost me anything?

There is no separate charge to you. If the local agent’s brokerage pays a referral fee, it pays my brokerage out of its own commission. You agree the terms of your service directly with the local agent, in writing.

Talk to Zoya

Buying or selling in Naples?

Say whether you are looking in Naples, Fort Myers or Cape Coral, condo or house, and when you hope to move. Zoya replies in English or Russian and tells you who the agent is before your details go anywhere.

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Tell Zoya what you need in Naples, Fort Myers or Cape Coral. She replies in English or Russian and names one licensed partner agent before your details go anywhere.

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Olympus Executive Realty · (609) 408-7086 · realtor@zoyasells.com

About this page.

Zoya Solovyeva is a Florida licensed real estate sales associate with Olympus Executive Realty, 16903 Lakeside Drive[CONFIRM: , Suite 6], Montverde, FL 34756. She works with clients in Orlando and Central Florida. She has no office in Naples, Fort Myers or Cape Coral and does not show homes or write offers there herself. For Naples, Fort Myers or Cape Coral, she refers you to a licensed Florida agent who works mainly in that area, and she shares your details with that agent only after you agree. If she cannot find a suitable agent, she tells you and shares your details with no one. The partner agent works for a different brokerage, which supervises that agent’s work. If the partner agent’s brokerage pays a referral fee, it is paid to Olympus Executive Realty out of that brokerage’s commission, and Zoya may receive a share from Olympus Executive Realty. It is not a separate charge to you.